http://theybf.com/2008/08/12/here-we-go-again-5/
So the L'Oreal ad on the left featuring Beyonce was taken form the new issue of Essence magazine. And some people are saying L'Oreal Paris darkened Beyonce's skin in the ad for Essence, while they lightened it in the ads for the mainstream mags (featured on the right). All the drama popped off last week about the skin lightening in this L'Oreal Paris ad, but did L'Oreal darken it for the Essence ad? Maybe the printing machines were just off. Regardless, here we go again…



Which tells me it probably isn't L'Oreal's fault. They most likely sent the ad over and there was a problem with the .pdf or InDesign
file. If you want to make someone lighter, you don't change the brightness of the ENTIRE ad. (I worked at an ad agency for almost two years and have had
stuff like this happen before. Once the magazine made our ad 25% darker and we couldn't even read our copy.)
