901 Silver Named Official Tequila Sponsor of Live Nation

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redick04	901 Silver Named Official Tequila Sponsor of Live Nation	Lead	[-]
Posts: 484 (10/28/2009 9:25 AM) Reply Quote More Recent Posts	Tags : None 901 Silver Named Official Tequila Sponsor of Live Nation Wed Oct 28, 2009 8:02am EDT ST. LOUIS and LOS ANGELES, Oct. 28 /PRNewswire-FirstCall/ -- 901 Silver Tequila, the rapidly expanding ultra premium tequila brand launched earlier this year, announced today a multi-year agreement with Live Nation, the world's largest live music company, which makes it the official tequila sponsor of the majority of Live Nation venues throughout the United States. The agreement between 901 Silver Tequila and Live Nation marks the first time that the liquor brand has entered into a multi-platform sponsorship deal of this kind and gives the ultra premium tequila access to an unparalleled audience of music and entertainment fans, a key segment of the brand's loyal consumer base. As part of the package, 901 Silver Tequila also gains access to tickets, in-venue visibility on Live Nation's in venue video network, as well as signage placement as the official tequila sponsor in Live Nation venues throughout the country. "We are thrilled to be aligned with an entertainment industry leader such as Live Nation. They exemplify the forward thinking direction that the 901 Silver brand embodies," says 901 Silver's President Kevin Ruder. "901 Silver has quickly established itself as a favorite among tequila aficionados and we are proud to provide Live Nation's sponsorship platform to help promote their brand," said Michael Rapino, President and Chief Executive Officer of Live Nation. ABOUT 901 SILVER TEQUILA: It's Always.....made from 100% Blue Weber Agave It's Always.....triple distilled It's Always.....hand crafted It's Always.....ultra smooth ABOUT LIVE NATION: Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors. It's Always Being Responsible Initially available in California, Colorado, Missouri, Nevada, New York, Tennessee, and Wisconsin 901 IS A TRADEMARK OF DIAB Importers LLC. DIAB Importers LLC. St Louis MO - 40% ALC. BY VOL. (80 proof) www.901.com http://www.reuters.com/ar...�Oct-2009+PRN20091028
bigley22		#1	[-]
Posts: 14055 (10/28/2009 10:07 AM) Reply Quote More Recent Posts	Wow, congrats to 901. That's fantastic!
Hillbillyrckstr		#2	[-]
Posts: 9422 (10/28/2009 10:43 AM) Reply Quote More Recent Posts	That is a HUGE endorsement for 901. Congrats!!!
jemilitaj		#3	[-]
Posts: 784 (10/28/2009 10:46 AM) Reply Quote More Recent Posts	when will 901 be available everywhere?
blair4990		#4	[-]
Posts: 17624 (10/28/2009 10:54 AM) Reply Quote More Recent Posts	Wow!!! I'm impressed.
cinnabon83		#5	[-]
Posts: 15493 (10/28/2009 11:19 AM) Reply Quote More Recent Posts	Wow....this is kind of major.
flummels		#6	[-]
Posts: 1540 (10/28/2009 12:02 PM) Reply Quote More Recent Posts	There's another article on Billboard.com that says all the same things but also says this: While nothing in the press release makes mention of any sort of extended relationship with Timberlake or his touring, a deal like this with Timberlake's tequila brand certainly will spur speculation about the possibility of a more involved partnership between the promoter and the pop superstar. Timberlake has stepped well beyond his 'N Sync days to emerge as one of the top draws in pop music, winning the Breakthrough award at the 2007 Billboard Touring Awards. Timberlake's last tour in 2007, promoted by AEG Live, grossed $127 million, according to Billboard Boxscore. Timberlake is booked by David Zedeck at Creative Artists Agency and managed by Johnny Wright.
bigley22		#7	[-]
Posts: 14058 (10/28/2009 12:32 PM) Reply Quote More Recent Posts	I thought of that too Susan, I have to assume that means Live Nation will be doing his tours the next time around.
Hillbillyrckstr		#8	[-]
Posts: 9428 (10/28/2009 1:29 PM) Reply Quote More Recent Posts	^^ If that means we get a tour, bring it on!!!
FSLHOE		#9	[-]
Posts: 7192 (10/28/2009 2:11 PM) Reply Quote More Recent Posts	cinnabon83 wrote: Wow....this is kind of major.
OnyxRose		#10	[-]
Posts: 4808 (10/28/2009 3:17 PM) Reply Quote More Recent Posts	Well, shit. Go 'head, Justin.
songinmyheart		#11	[-]
Posts: 4067 (10/28/2009 5:02 PM) Reply Quote More Recent Posts	That is great for 901. When Live Nation was signing the big names few years back, I wondered if they would go after Justin. Justin seems to have a very good relationship with AEG, but this sponsorship deal might be just the tip of the iceberg.
BlairWaldorf		#12	[-]
Posts: 1886 (10/28/2009 5:21 PM) Reply Quote More Recent Posts	That's crazy awesome! I was thinking that too, that he would maybe be signed to LiveNation when he tours again. That'd be a pretty big deal too if that happens, I know Madonna and I think Jay-Z and U2 signed huge contracts with them
mintjulip49		#13	[-]
Posts: 4148 (10/28/2009 5:54 PM) Reply Quote More Recent Posts	That's quite a coup.
Mochalicious		#14	[-]
Posts: 291 (10/28/2009 7:38 PM) Reply Quote More Recent Posts	daaaang. talk about MAJOR promo. that's really great though.
sunfire81		#15	[-]
Posts: 2013 (10/28/2009 7:43 PM) Reply Quote More Recent Posts	That's so awesome! I definitely think Justin will sign a deal with Live Nation in the future.
katierules15		#16	[-]
Posts: 4739 (10/28/2009 8:11 PM) Reply Quote More Recent Posts	Live Nation will be the devil if it merges with Ticketmaster, if Justin signs with them, wonder how much they'll charge for tickets.
shalom yall		#17	[-]
Posts: 6515 (10/28/2009 8:19 PM) Reply Quote More Recent Posts	katierules15 wrote: Live Nation will be the devil if it merges with Ticketmaster, if Justin signs with them, wonder how much they'll charge for tickets. Why? What's the story behind that? is curious
YellowHampster		#18	[-]
Posts: 3631 (10/28/2009 9:22 PM) Reply Quote More Recent Posts	he doesnt fuck around does he? damn! that is a big deal.
WhiskeyWhispers		#19	[-]
Posts: 4658 (10/28/2009 9:23 PM) Justin Fanatic '08 Best Profile '09 Reply Quote More Recent Posts	Rumor is he'll be doing something at this years Superbowl for 901.
BlairWaldorf		#20	[-]
Posts: 1887 (10/28/2009 9:25 PM) Reply Quote More Recent Posts	Really? Interesting.