With an average price of $159.65 at the new Cowboys Stadium, ticket prices increased by 89.8 percent from a year ago at Texas Stadium, according to the annual Team Marketing Report released this month.
The increase pushed the Cowboys' average ticket price nearly $42 higher than that of the New England Patriots ($117.84) and more than $70 higher than those of the Chicago Bears and the New York Giants, the next-highest-priced teams.
Now the most expensive pro sports league (as a whole) surprised me. It is the National Hockey League, which beat out the NFL and the NBA. The marketing survey said it is because the NHL does not have a major American TV contract, which is a major source of revenue to the other three.


